This blog might be a little short but I want to tell a story of how I participated in a grass- roots campaign just two weeks ago. A girl who is a recent alumnus of my sorority has a younger brother who has Acute Myelogenous Leukemia (AML), a fast-growing cancer of the blood and bone marrow. They needed $500,000 by April 3rd for a bone marrow transplant and weren’t sure how they were going to get it because the boy, Michael, hit his lifetime insurance amount. His parents sent out an email saying that there was a website that people could donate money to in order to help save his life. I received it and sent it on to 20 people. That was the goal. For each person to send it on to some people they know. That way, the information would be disseminated throughout as many people as possible. Also, they needed the money rapidly so email is the fastest way to do it. Fortunately, they received all the money they needed in order for Michael to get the transplant. I’m not entirely sure on how he is doing now but if I find out I will update this blog. I thought it was really interesting to be part of this. In class we were asked if any of us had participated in a grass-roots campaign and at the time I hadn’t. Now I guess my answer changes. I thought that Michael’s parents picked a very effective way of trying to get money to help their son. I would probably do the same if people I knew needed money for surgery or something like it. So here is a real life example of a grass-roots campaign!!
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